What newspapers need to learn from magazines

The Editor’s Weblog has a nice post on newspapers learning from recent moves by magazines.

I’ve already mentioned Time’s new Office Pirates and Elle Girl going totally digital, so I’ll assume you’ve diligently read every word on that already. Here’s something I learned about Maxim and mobile.

- Maxim, the “lad” magazine that sparked a fad that has resulted in numerous copycats is extending its reach through mobile technology. The upcoming May edition will be the “Mobile Issue.” Readers will be invited to send in photos and stories through SMS and will be enticed to do so by various promotions and contests scattered throughout the mag. For publisher Rob Gregory, mobile just made sense: “The way we look at this is that our audience has Maxim in one hand and the cell phone in the other hand.” So why not bundle the two?

If you haven’t heard, Maxim is also using Google maps to advertise… well, maybe not advertise but promote themselves in unique ways.. It’s a cool Easter egg… just in time for Easter.