Optimus Prime: Newspapers’ new spokesbot
I’ve decided to take back everything I’ve ever said about the NAA being kinda clueless after reading this announcement: “The Newspapers Association of America (NAA) kicks off its literacy campaign with a selective list of celebrity talent. The legendary film and television star, OPTIMUS PRIME was chosen as a spokesman…” I realize now, they just have a really great sense of irony and a biting sense of humor. They’ve gone from using old timey advertisements to pitch how cutting edge and relevant newspapers are in modern society to using a cartoon character made famous by TELEVISION 20+ years ago to pitch the importance of reading newspapers to the new generation of readers. ::slow clap:: Bravo, NAA. Bravo.
(God of Audio & Sausage, Justin Gilken, contributed to this entry.)

Readership Institute: Get Smart About Your Readers
Rich preaches the Readership Institute’s teachings, using onBeing as an example.

Now or never for newspapers
“This gives publishers an opportunity to stop worrying about financial engineering and start concentrating on the strategic plans required to stabilize their publishing businesses while building vigorous new digital franchises.”

Newspapers: Never say Never
A look back at all the wacky changes in the jbiz. “We never thought newsroom raises would be tied to newspaper revenue, as they are now at the Boston Globe.”

Not drinking the Kool-Aid
Sports reporter poll: “Sixty-four percent either disagreed or strongly disagreed that blogging increases audience.”

Quick, where do most people get their news?
“Where do most people get their news? Not from newspapers it seems. Not even a second!”