Move over Chuck Norris, it’s time for Snakes On A Plane

Snakes on a plane.

If you haven’t heard of it, now you have and you know basically the entire premise of the much-anticipated movie opening this summer. You’re probably thinking, “Oh, this is probably some cheesy, gory movie with tons of CGI and some generic ‘big name’ actor like Samuel Jackson to carry the poster, right?”

You are 100 percent correct.

The buzz has already started flooding the blogs and fan sites. Even if this movie is horrible (which it surely is)… it’s pretty captivating. It’s so ripe for parody the party has already started.

This internet meme is going to be bigger than Chuck Norris. Bigger than Natalie Portman rapping. Bigger than the Star Wars Kid.

Jackie Huba explains the phenomenon and how the New Line Cinema has encouraged the viral fan effect:

Fans created their own film trailers, movie posters, blogs, T-shirts, poems, and songs.

…

One fan created an audio trailer, replete with swelling music, sound effects, dramatic narrator, and an agitated Samuel L. Jackson sound-alike reacting to a plane full of snakes: “I want these #&@*$%%$ snakes off this #&@*$%%$ plane!”

Director David Ellis and New Line Cinema have paid close attention. The filmmakers recently re-shot parts of the movie to incorporate the ideas of fans. Come this August, thanks to these imaginative and vocal citizen-marketers, the movie will have more snakes, more death, more nudity and more swearing. They even had the real Sam Jackson say the exact expletive-filled line from the fan audio trailer.

New Line isn’t stopping there. It’s asking fans to create an original song for the movie. Everyone will have a vote to determine the top 25, and the winning song will be featured in the movie.

Hollywood engaging fans instead of suing them. Surely it’s a sign of the apocalypse.