Journerdism

Will Sullivan's guide to mobile, tablet & emerging tech ideas

How is life after journalism?; Who’s really watching YouTube clips; Journalism loses a great artist

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  • So how IS life after Journalism, anyway?
    Great, great, sad followup article about the Merc’s first round of voluntary buyouts. Says Louie: “Once you can let go of the fact that you don’t have a cool media affiliation, you can appreciate yourself for who you are.” I imagine this makes the j-biz sound like a cult. Which it kinda is. :)
  • As Traditional Media Erodes, Magazines Thrive
    “According to the Magazine Publishers of America, magazine advertising pages climbed to nearly 250,000 pages last year.” Interesting, but is this like the NAA’s spin/claims that newspaper readership is growing?
  • Tribune Likely to Forgo Bids and Set ‘Self-Help’ Plan
    “More than four months after Tribune put itself on the auction block, the newspaper and television concern is leaning away from accepting any of the offers made by outside bidders and instead opting for a restructuring it would do on its own.” Boot strap it! This will be interesting to watch.
  • Viacom To Slash Jobs Across MTV Networks
    “Viacom Monday began cutting 250 staffers across its U.S. MTV Networks division in an effort to funnel money into new digital-media initiatives.” Everybody’s doing it.
  • Why Spec Creative Doesn’t Pay
    “Unfortunately, a spec campaign has little chance of moving your business forward. Why? Because a spec campaign is typically developed with only the most dangerous input: the preconceived notions, biases and personal experience of the team creating…”
  • Who’s Really Viewing YouTube
    More than 44% of online Americans (ages 12 to 64) use online video weekly — this has clearly become a mainstream distribution channel for video. And the No. 1 type of video viewed is news, followed by weather and movie clips…”

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