April 20, 2007
by Will Sullivan
1 Comment
Pagination and Page-View Juicing are Evil “In the long run, it’s not total HTTP requests that will determine how successful you are. It’s what percentage of any given population’s attention you earn. Don’t blow it by manipulating your readers.” NYTimes … Continue reading
March 28, 2007
by Will Sullivan
0 comments
Poynter EyeTrack07: The Myth of Short Attention Spans “That was the predominant behavior of roughly 600 test subjects — 70 percent of whom said they read the news in print or online four times a week.” Can’t wait to pour … Continue reading
March 15, 2007
by Will Sullivan
7 Comments
Wake up and smell the coffee “Wake up! You haven’t got enough online users to worry about alienating them! You’ve got to make huge leaps just to become relevant online, particularly with the heaviest online users, those under 35″ Online … Continue reading